🌱 Origin and organic cultivation

Native to Central America, pink pitaya is now grown in tropical regions such as Vietnam, Colombia, Thailand and Nicaragua. At Matcha Colors we work exclusively with organic pitaya, grown without pesticides or chemical fertilisers, following sustainable farming practices.

It grows on climbing cacti whose flowers open for only a few hours at night, making pollination a delicate and extraordinary process.

🎨 Natural colour: the power of betacyanins

Pink pitaya stands out for its intense magenta pigmentation, thanks to betacyanins, the natural pigments responsible for its vibrant colour.

❄️ Freeze-drying: pure preservation

To keep its qualities intact, we use freeze-drying, a method that removes moisture under vacuum without applying heat. This preserves:

• Its natural colour
• Its tropical flavour
• Its fresh aroma
• Its nutrients, intact

The result is a fine, stable powder that is 100% clean label.

💪 Nutritional profile

• Rich in vitamin C
• Naturally vivid betacyanin pigments
• High in fibre
• Contains calcium, iron and phosphorus
• Low in calories and with no added sugars

🍹 Uses in cooking, baking and cocktails

In everyday cooking

• Smoothies and bowls
• Yoghurts and parfaits
• Colourful sauces and glazes
• Creative baking

In desserts and pastry

• Mousses and creams
• Cheesecakes
• Light sponge cakes
• Plant-based desserts

In cocktails

• Naturally pink cocktails
• Vibrant mocktails
• Artisanal foams and syrups
• Rim decoration

🌈 Matcha Colors & Pink Pitaya

Pink pitaya embodies the essence of Matcha Colors: natural colour, real ingredients, visual impact and culinary creativity. A perfect superfood for chefs, baristas, mixologists and food creators seeking innovation without sacrificing naturalness.