🌿 Why Matcha Is the Next Big Thing in Spain's Brunch Cafés

🌿 Why Matcha Is the Next Big Thing in Spain's Brunch Cafés
If your café still runs on coffee alone, you are missing the green wave. Matcha is not a passing fad: it is a movement that combines flavour, aesthetics and atmosphere. From Barcelona to Madrid, more and more venues are adding it to their menus, and the results are as profitable as they are photogenic.
💚 1. The Perfect Brunch Companion
Unlike coffee, matcha brings something genuinely different to the table: a smooth, umami-rich flavour, a striking natural green and a ritual all of its own - perfect for customers looking for something new in their cup.
In brunch culture, where beautiful plates and beautiful drinks go hand in hand, matcha takes centre stage: matcha lattes, iced matcha, green smoothies and matcha desserts that win over both the palate and Instagram.
At Matcha Colors we have watched cafés double their sales in under a month after adding creative drinks like our Blue Matcha or Pink Matcha.
☕ 2. A Profitable, Versatile Drink
- High margins: 120 g of Matcha Colors yields 60 drinks.
- Premium perception: customers are happy to pay more for a beautifully presented, premium drink.
- Total versatility: ideal for lattes, desserts, smoothies, pancakes or cocktails.
Many of our café partners tell us matcha is already one of their best sellers - ahead of other speciality drinks.
🎨 3. Matcha Is Pure Visual Magnetism
Brunch is lived (and shared) on social media. And few drinks photograph better than an intensely green matcha latte or a colourful blend.
At Matcha Colors, our products are created with visual impact in mind:
- Vibrant green ceremonial matcha
- Blue blends with spirulina
- Pink blends with beetroot
Every drink is a chance for your café to shine on Instagram… and we help you with photos, videos and ready-to-use promotional content.
🌱 4. Matcha Colors: Your Local Partner in Spain
We are a Barcelona-based company working with cafés and restaurants across Spain to deliver authentic Japanese matcha with local service and personalised support.
- 💼 Wholesale matcha supply (ceremonial and latte grade)
- 🍵 Barista training and recipes tailored to your menu
- 📦 Fast delivery across Spain from our Barcelona hub
- ✨ Visual and marketing support to grow your online presence
We want your café to stand out with irresistible drinks full of colour.
🔗 Ready to Put Matcha on Your Menu?
Join the green wave and transform your menu with the vibrant touch of Matcha Colors.
request your free sample pack and our wholesale guide.
Try it at home
The products mentioned in this article: Green Matcha Blend · Japanese Matcha Premium