💚 Matcha: vivid green and umami

Matcha is made from shade-grown green tea, slowly stone-milled into a very fine powder. When you drink Matcha you consume the whole leaf, with all of its colour and flavour.

• Flavour: vegetal, smooth, with pronounced umami.
• Colour: intense, vibrant green.
• Character: natural caffeine, umami and body.
• Best moment: morning or midday.

At Matcha Colors, our Japanese Matcha Premium represents this more vibrant, ceremonial side of Japanese tea.

🍂 Hojicha: toasted and mellow

Hojicha is a roasted green tea that develops a warm, comforting profile. The roasting gives it caramel notes and takes away the bitterness. Bear in mind: it is still green tea and it does contain caffeine.

• Flavour: toasted, gentle caramel, light cocoa.
• Colour: earthy brown.
• Character: contains caffeine, mellow and rounded.
• Best moment: lingering after a meal.

Matcha Colors' Hojicha Premium is perfect for anyone seeking a soft, comforting, warming tea.

🍵 Genmaicha: green tea and toasted rice

Genmaicha combines green tea (Bancha or Sencha) with toasted brown rice. Its humble origins have produced a much-loved tea, prized for its mellow flavour and cosy character.

• Flavour: toasted, light, with cereal notes.
• Colour: a mix of green and toasted tones.
• Character: contains caffeine, gentle and light.
• Best moment: any time of day.

At Matcha Colors we think of it as the everyday tea: balanced, unfussy and always comforting.

🔍 Quick comparison

• Matcha: umami, vibrant green, ritual.
• Hojicha: toasted, warm, caramel notes.
• Genmaicha: cereal, lightness, everyday.

🌈 Matcha Colors: Japanese tea for your every moment

At Matcha Colors we believe each tea has its own moment:

• Matcha: to start the day.
• Hojicha: for afternoons that call for warmth.
• Genmaicha: for gentle, everyday pauses.

All three contain caffeine; if you want to compare, we explain it in matcha and caffeine. And if you want the detail on each one: matcha vs hojicha and genmaicha, the toasted rice tea.