💚 Matcha: vivid green and umami

Matcha is made from shade-grown green tea, slowly stone-milled into a very fine powder. When you drink Matcha you consume the whole leaf, with all of its chlorophyll, its L-theanine and its colour.

• Flavour: vegetal, smooth, with pronounced umami.
• Colour: intense, vibrant green.
• Character: full-bodied and vivid, the most caffeinated of the three.
• Best moment: morning or midday.

At Matcha Colors, our Japanese Matcha Premium represents this more vibrant, ceremonial side of Japanese tea.

🍂 Hojicha: toasted, mellow and nearly caffeine-free

Hojicha is a roasted green tea that develops a warm, comforting profile. The roasting process naturally reduces its caffeine content, making it an ideal choice for the afternoon or evening.

• Flavour: toasted, gentle caramel, light cocoa.
• Colour: earthy brown.
• Character: very low in caffeine, mellow and toasty.
• Best moment: afternoons and evenings.

Matcha Colors' Hojicha Premium is perfect for anyone seeking a soft, comforting, warming tea.

🍵 Genmaicha: green tea and toasted rice

Genmaicha combines green tea (Bancha or Sencha) with toasted brown rice. Its humble origins have produced a much-loved tea, prized for its mellow flavour and cosy character.

• Flavour: toasted, light, with cereal notes.
• Colour: a mix of green and toasted tones.
• Character: low in caffeine, light and very gentle.
• Best moment: any time of day.

At Matcha Colors we think of it as the everyday tea: balanced, unfussy and always comforting.

🔍 Quick comparison

• Matcha: umami, colour, ritual.
• Hojicha: toasted warmth, very low caffeine.
• Genmaicha: balance, cereal, lightness.

🌈 Matcha Colors: Japanese tea for your every moment

At Matcha Colors we believe each tea has its own purpose:

• Matcha: for days that begin bright and bold.
• Hojicha: for afternoons that call for warmth and quiet.
• Genmaicha: for gentle pauses and everyday balance.

Find your perfect moment in our online store: matchacolors.com